Digital Media Strategies 2018

Creating a sustainable mixed revenue model powered by digital

Please check back soon for 2019 agenda

Day 2 Agenda 2018

09:20

Welcome from the Chair

09:30 – 10:00

The Rebel Alliance: Can cooperatives compete against the duopoly?

The rise of the number of alliances is on the increase as organisations globally recognise that they can gain scale through consolidation that will enable them to compete with the duopoly, and more recently the likes of Amazon and Apple. But as often, with opportunity comes challenge, alliances must consider the best way forward as they look to share ambitions, overcoming individual organisation’s politics and cultural and technological differences to work as one. How are alliances positioning themselves and are they the solution to the ever present threat?

Fiona McKinnon, General Manager, The Pangaea Alliance

Piers North, Digital Director, Trinity Mirror

Laurel Kaye, Head of Digital Display, Wavemaker

10:00 – 10:25

Ad fraud – The right approach to a growing problem

James will discuss what brands need to know about ad fraud in 2018 and the best approach to take to tackle what is one of this year’s biggest issues in digital media head on.

James Hilton, Global CEO & Founder, M&C Saatchi Mobile

10:25 – 10:45

The Big Interview: Time Out – a 50 year old start up

Time Out was born in 1968 in London and is now present in 108 cities in 39 countries, helping millions of people around the world make the most of the city. Having listed on AIM in 2016, Time Out Group secured investment to fund its future development, focused on its two business divisions Time Out Digital and Time Out Market. Julio Bruno discussed how the ’50 year old start up’ is successfully diversifying and delivering against its growth strategy.

Julio Bruno, Chief Executive, Time Out Group plc

10:45 – 11:00

Content in context – leveraging artificial intelligence for success

This short talk will cover how digital media – the growth of the feed, mobile and the volume of content we consume – and the data that is available to us now as publishers and marketers, means that we need to harness the power of artificial intelligence for better performance. This talk showed how to put content in context.

Dale Lovell, Co-Founder, ADYOULIKE

11:00

Break

11:25 – 11:55

New York Times: The shift of digital to programmatic

Sara Badler, of the New York Times, talked about how guaranteed media dollars are shifting to the programmatic space. Smart marketers are starting to test their budgets in all different ways from VR to branded content to programmatic. In the programmatic space publishers need to be prepared to transact in this way. The New York Time strategy is to be tech agnostic making sure we are integrated with all of the best platforms so marketers can use their money efficiently and in a brand safe environment.

Sara Badler, Director, Programmatic Advertising New York Times

11:55 – 12:25

How ESI Media uses real-time data to inform advertising campaigns

With the launch of ESI RealTime, ESI Media can now run advertising campaigns against top trending content and target individual articles that are resonating with their audience with bespoke creative content. Delegates found out how this approach has worked for clients and the insights clients gain from this activity.

Jo Holdaway, Chief Data Officer, ESI Media: The Independent and London Evening Standard

12:25 – 12:55

Digital transformation and optimisation (CRO) in Media

Overcoming politics, bureaucracy, legacy systems and resistance to change to drive better CX, revenue and traffic growth. Lessons learned from the optimisation program of a Billion dollar media conglomerate.

Matthew Roach, Director of Optimisation (CRO), Analytics & Data Science, Sanoma Digital

12:55

Lunch

13:45 – 14:15

A formula for success: Diversifying revenue streams and digital acceleration

  • Leveraging the power and trust of well-known brands across platforms and beyond
  • Maximising data insight and editorial instinct to reach new audiences
  • Enabling content collaboration between brands

Claire Blunt, Chief Operating Officer, Hearst UK

14:15 – 14:45

How to build a successful e-commerce strategy with specialist brands

Andy Clough, Global Brand Director of What Hi-Fi? explained how they used data and insight to drive affiliate revenues from highly targeted, niche audiences on their specialist brands including What Hi-Fi? and Stuff. Haymarket Consumer Media has used its deep relationships with specialist audiences to grow from a client-direct e-commerce model to a rapidly expanding affiliate model with industry-beating conversion rates and revenues that have grown 1400% in 3 years.

Andy Clough, Global Brand Director, What Hi-Fi?

14:45 – 15:15

Rebuilding trust and delivering transparency, suitability and viewability

As the crisis continues, our panel of experts discussed how the industry can overcome the past and build back the trust that existed before the rise of programmatic threw its shadow over advertising. How can media owners and agencies work together to get clients back on board and ensure that ads are being seen at the right time, by the right people?

Sam Tomlinson, Partner, Media Insight & Assurance, PwC UK

Phil Smith, Director General, ISBA

Sue Unerman, Chief Transformation Officer, MediaCom

Ben Walmsley, Digital Commercial Director, The Bridge at News UK

15:15 – 15:20

Chair’s closing remarks

15:20

Conference close and refreshments