Navigating the future of digital publishing
Get insights into Tortoise, the biggest journalism project ever on Kickstarter, being launched in April by James Harding, former editor of The Times and head of BBC News and Katie Vanneck-Smith, former President of the Wall Street Journal. Does the world really need another news brand? Tortoise claims to blend "live, digital and print journalism. The service is built for, and with, our members, around a business model that is responsible, sustainable ... and blissfully pop-up free. We’re not owned by a proprietor with an axe to grind and we’re independent of political party or commercial agenda”.
For us, it’s not simply about driving readership or just selling subscriptions. It’s about belonging – being part of it is more important than just paying for it.