James Hilton is founder and Global CEO of M&C Saatchi Mobile. An accomplished British marketer with over nineteen years’ experience in direct response marketing strategy, Hilton has held senior executive positions at leading global media and consumer brands including WeightWatchers, MGM Mirage, Guardian Media Group and Grey Advertising.
Dissatisfied with the lack of quality and marketing knowledge he encountered when looking for a mobile marketing supplier, Hilton made the decision to found his own company Inside Mobile in early 2006. The new venture was one of the world’s first purely mobile-focused marketing and advertising consultancies.
Inside Mobile grew rapidly to become a success and a market leader, winning numerous international marketing awards and accolades in the process. By mid-2010, Inside Mobile had far exceeded the expectations of its business plan and global advertising giant M&C Saatchi acquired a majority stake in the company, rebranding it as M&C Saatchi Mobile.
M&C Saatchi Mobile is now one of the largest global mobile agencies with over 150+ employees in London, New York, San Francisco, Los Angeles, Sydney, Singapore, New Delhi, Bangalore, Berlin and Seattle. The agency offers a full scope of mobile-first digital marketing services, including strategy, media and creative. In addition to winning The Drum DADI’s ‘Digital Agency of the Year’ in 2016 and The MOMA’s ‘Most Effective Mobile Agency’ in 2017, Hilton was personally voted the number one influential individual in mobile by industry professionals in 2014 and listed as one of Europe’s digital leaders in The Drum Digerati 2017.