Q: What is the most important challenge to address at DMS this year?
Competition. Companies represented at DMS this year all have unique assets and offer their audiences differentiated content and information. A challenge we all need to address is how we strengthen these great assets even more as we compete with the ‘duopoly’ of Facebook and Google which Amazon is now joining. We should demonstrate that there is more than just reach and scale; we can offer quality content and hugely loyal and engaged audiences as trusted brands. This is a combination of assets the ‘triopoly’ just can’t offer.
Q: What excites you the most about the media industry looking ahead at 2018?
At Time Out, we have been successfully diversifying as a global digital and transactional business whilst competing within a fast-paced, fast-changing industry. We no longer only just write about the best city experiences – we also create and deliver them; you can now book theatre tickets and hotels or buy exclusive offers on timeout.com and you can visit Time Out Market which brings the best of the city together under one roof. Driving the growth of our iconic brand through diversification and seeing how other media brands evolve their business is what excites me about this industry; it’s this constant change that drives us to innovate every day.
Q: What is the biggest industry trend at the moment?
Voice, video and social media have the potential to offer new growth opportunities. However it is key that your brand and product is a natural fit for those channels and that you adapt, optimise and curate your content so it is a useful, fun experience for your audience using these specific platforms. What works for video doesn’t necessarily work for voice. If businesses get this channel differentiation right and their audiences increasingly use those platforms, this could offer a great potential for e-commerce and advertising in the future.
Q: What motivates you to do what you do?
I love Time Out and what it represents. We are a reflection of the cities that we serve helping people discover the best of the city, from events and theatre to food and art. We are in the happiness business as this is what we bring to our consumers, and that is a great motivation for the Time Out team and for me.
Mr Bruno joined Time Out Group in October 2015 as Executive Chairman and was appointed Group CEO in June 2016. In June 2016, he took the company public at London’s AIM. Mr Bruno has a successful international executive career, spanning several countries and companies in sectors such as travel, technology, media and e-commerce. He previously was TripAdvisor’s Global Vice President of Sales (B2B) based in New York, Travelport’s Vice President for Canada, Latin America & the Caribbean and Cendant Corporation’s Managing Director (President) of Continental Europe & South America. Prior to this, Mr Bruno held senior international positions at Regus plc, Energizer and Diageo plc. He is involved with the start-up community as an investor and board adviser in several companies globally. Mr Bruno holds a master’s degree in International Business from the University of London, a BSc in Business and Economics from SUNY (State University of New York), and a postgraduate certificate on leadership from Wharton, University of Pennsylvania.