Sara Badler

The New York Times

Sara Badler

Sara Badler will talk about how guaranteed media dollars are shifting to the programmatic space. Smart marketers are starting to test their budgets in all different ways from VR to branded content to programmatic. In the programmatic space publishers need to be prepared to transact in this way. The New York Time strategy is to be tech agnostic making sure we are integrated with all of the best platforms so marketers can use their money efficiently and in a brand safe environment.