Why Are Trade Shows So Valuable?

Why Are Trade Shows So Valuable?

Even as digital continues to take hold, private equity firms are currently investing heavily in trade shows. But why? Why are exhibitions so profitable? Join this session with Philip Soar to get the inside scoop on what makes exhibitions so hot, and how they might work for your business.

  • Discover the reasons behind the steady and consistent performance of trade shows
  • Explore the impact of trade shows on the bottom line
  • Consider the role of digital technology within the exhibition space