Case study How to Expand Your Customer Journey into an Online Marketplace
What Car? is the UK’s biggest car-buying brand and has remained digitally profitable for over 15 years. In this session, learn more about how they have expanded the scope of their brand, whilst maintaining complete transparency and trust in the relationship with their audience.
- Data-fuelled insights on how your audience is prepared to interact with you
- Extending a brand to incorporate new functions for the audience
- Maintaining the trust of an audience in the media commerce space