How Consumer Habits And Expectations Are Changing And What It Means For Media Companies

02 Apr 2019
10:10 - 10:40

How Consumer Habits And Expectations Are Changing And What It Means For Media Companies

Previously, traditional media catered to basic consumer demands such as quality content at a fair price. Yet, the rise of disruptive technology has brought with it greater expectations and has evolved consumer habits, including a need for a personalised, immediate and consistent user journey. Failing to satisfy this, consumers will turn to your competitors. Therefore, your company’s branding and how you apply technology are vital in order to retain a loyal and engaged audience.

  • Discover what the modern consumer expects, and how to cater to their needs
  • Leverage emerging technologies to develop your customer experience journey
  • Explore the importance of branding and how it galvanises consumer loyalty