Leveraging the Power of a Huge Network

Leveraging the Power of a Huge Network

As the biggest publisher in the UK Reach Plc has a vast network of titles and users. And there’s strength in numbers if you know how to leverage that potential. Learn more from Eirik Svendsen about how to use data to build an understanding of our users and to identify high yielding, transactional context to expand and grow as a digital business. Discover the key pillars of their strategy:

  • Hyperlocal focus to rally community engagement and high-attention destination products
  • Large scale network to draw in and engage users
  • Innovation in new monetisation model to drive engagement and profit
  • People and culture focus to maximise the immense potential of Reach Plc