02 Apr 2019
16:05 - 16:35
Maximise Advertising Revenue Without Compromising Your Integrity and Trust
Advertising is a powerful business tool, but only when you strike the right balance between profit and consumer trust. This session will demonstrate a successful example of finding the right balance between sponsored content and editorial integrity.
- Take a look at a successful content model that relies on a profitable advertising stream
- Discover some of the best ways to generate sponsored content that appeals to your audience
- Maximise the potential of advertising opportunities by adopting a tailored approach