Panel discussion Using Data to Demystify your Consumer and Create Trust and Relevance

03 Apr 2019
10:40 - 11:20

Panel discussion Using Data to Demystify your Consumer and Create Trust and Relevance

Do you really know who your audience is? With a fragmented audience it can be difficult to identify your consumer and their particular needs. However, by examining the available data, you can really get under the skin of your audience. This invaluable insight into the minds of you consumers unlocks the potential to keep them engaged and loyal to your content. In this panel discussion, learn from the experts about how to use data to generate content and stimulate commercial activity.

  • Create tailored and monetised content that engages your audience and delivers high conversion rates
  • Identify guaranteed and loyal consumers by making sense of repeat data patterns
  • Navigate the complexity of data regulation in the process of getting to know your audience