Purpose and Trust How Readers Are Fuelling The Guardian’s Revenue Model

Purpose and Trust How Readers Are Fuelling The Guardian’s Revenue Model

The Guardian’s innovative business model now generates more revenue from its readers than from advertising. Though the paper is approaching its 200th birthday, its constant drive to evolve and innovate has ensured that it not only survives, but finds a route to sustainability. Join this session to discover:

  • How the Guardian evolved its business model to put readers at the heart of its strategy
  • The journey to the 1 million milestone – so far more than 1 million readers have contributed financially to the Guardian in the last three years
  • How test and learn led to the biggest breakthroughs / what we have learned and where next