Striking the Balance between Structure-Centric and Customer-Centric models
Redefine the meaning of a successful business model by bridging the gap between your commercial and editorial teams. This way, you can curate content that delivers a real impact for your audience, and feeds into your overall business strategy. It’s all about creating an editorial content calendar that hits the sweet spot between company profit and customer value.
- Create an editorial calendar that meets the demand of your business strategy
- Set up metrics to gauge customer interaction and learn how to adjust for any discrepancies
- Marry your business strategy and profit margins with customer satisfaction and value