The Big Interview: Guardian’s Reader First Strategy
In a fractured digital landscape more publishers are looking to diversify their revenue streams and ‘pivot to readers’. Guardian News and Media has been at the forefront of this strategy – announcing in Nov 2017 they have over 800,000 paying supporters and over half its revenue now comes directly from readers.
Anna Bateson is the first chief customer officer for Guardian News & Media and is responsible for growing all reader-focused revenue, including its membership, subscriptions and contributions programmes. Anna gave us the inside track on how The Guardian is developing and executing its strategy.