Together is Better: Collaboration through The Ozone Project
The Ozone Project was created in response to the greater demand for brand safety, trust and data governance, and in response to the lack of supply-chain transparency, and alarming increases in ad fraud. This collaboration between News UK, Telegraph Media Group, Reach PLC and Guardian News & Media is a landmark event in the industry. But what have they achieved so far? Join this session to get the inside scoop on the reasons for and journey to its creation, development, and the impact it’s beginning to have on the industry.
- Learn why The Ozone Project was created, hear about the journey undertaken to pool together digital display ad inventory and discover what it hopes to achieve
- Consider the effectiveness of the joint venture and how it matches up to industry competition
- Explore the process of creating a centralised platform to benefit advertisers