Views from the Editors: Finding The Balance Between Commercial Revenues And Editorial/ Content Integrity to Create Brand Loyalty

02 Apr 2019
16:35 - 17:00

Views from the Editors: Finding The Balance Between Commercial Revenues And Editorial/ Content Integrity to Create Brand Loyalty

Brand loyalty is a powerful tool to win over the hearts and minds of current, and also potential, consumers to boost engagement and also commercial revenues. Explore the opportunities available to your business to understand how branding can impact your monetised content whilst maintaining integrity.

  • Drive revenue growth through content lead approaches that are in-line with your company brand
  • Balance advertising revenues with content integrity – how much is too much?
  • Use real-time analytics to define the user journey and maximise its success