Anna Bateson is the first Chief Customer Officer for Guardian News & Media and is responsible for growing all reader-focused revenue, including its membership, subscriptions and contributions programmes. Anna gives us the inside track on how the Guardian is developing and executing its strategy.
Anna joined GNM in December 2016 as VP for Platforms and Partnerships, managing global relationships with digital technology partners including Google and Facebook, and pioneering the Guardian’s commercial video strategy in partnership with editorial and digital teams.
Before joining GNM she has had a long and varied career in media and marketing having spent seven years at Google and YouTube, resulting in a three-year stint running global consumer marketing out of their San Francisco HQ. Prior to joining Google, Anna led brand and viewer marketing at the UK’s largest commercial broadcaster ITV and before that was VP of Marketing at MTV Networks.