Since beginning his career in sales as part of the launch team at FT.com, Jim has been around the digital automotive block more times than a used Ford Sierra. In 1999 he joined Auto Trader, directing product strategy and business intelligence, overseeing a series of web site launches, extension to mobile and Auto Trader’s first dealer portal, a platform core to Auto Trader’s relationship with dealers. His journey since has taken in Haymarket, where he was part of the team that acquired Pistonheads, Exchange & Mart and News UK, where he launched Sunmotors and repositioned Sunday Times Driving. Other non-automotive positions include digital marketing at British Airways, RBS and CEO at travel publisher TNT Magazine. He is currently CMO for the Jeremy Clarkson, Richard Hammond and James May backed social platform DriveTribe, a fast growth global community with an increasing focus on branded content and data sales.