As former CEO of Magna Global Hungary and founder of Mrs. White Media Consulting, Kinga launched Whitereport in Budapest (2011) and Whitereport Global Limited (London) in 2017.
Whitereport is a new generation cross-media business intelligence tool to make the fragmented, cross-media market transparent in terms of financial, commercial and ownership perspectives. Its mission is to provide reality check and new insights to the rapidly transforming 21st century media world where media competition, business, regulation and policy decisions are still often based on 20st century rules and practice.
Whitereport proved successful in its home country, helping a wide range of clients including the Hungarian equivalent of Ofcom (NMHH), RTL Hungary, Vodafone, the Hungarian Advertising Association, MediaWave, EY, the Digital Success goverment programme; WHITEREPORT data and analyses are also used in media market related litigations.
The Whitereport UK service launched with the Financial module in late 2017 with a searchable cross-media database of 1300+ UK media companies (television, radio, publishing, OOH, cinema and digital).
Kinga was selected to be part of the first B2B Female Founders Scale Programme of PwC London in 2018. She is one of TheNine (https://the-nine.org/).