Laurel Kaye

Wavemaker

Head of Digital Display

Laurel Kaye

Wavemaker

Head of Digital Display

Biography

Laurel is Head of Digital Display at Wavemaker in the UK (formed by the merger of MEC and Maxus in 2017).

Wavemaker is a global billion dollar-revenue, next generation agency, that sits at the intersection of media, content and technology.

Since being promoted to the position in 2016, Laurel has been responsible for developing a market leading digital display proposition for the agency, focused on delivering positive outcomes for clients through strategically sound, innovative, and measurable media solutions. Essential to the agency’s success is a market leading knowledge of industry capabilities built through a rigorous program of open and honest communication.

Prior to joining Wavemaker (MEC) in 2015 as a Senior Account Director, Laurel’s experience has been centred in media planning and buying across a variety of different channels, including digital, print, radio, and offline DR. She started her career at Haymarket within media sales, before moving to Manning Gottlieb OMD for 3 years, and Havas Media (MPG) for 5 years.

Promoting data, innovation and operational excellence are Laurel’s priorities, and she is passionate about the future of Digital Display at Wavemaker.

All sessions by Laurel Kaye