Laurel is Head of Digital Display at Wavemaker in the UK (formed by the merger of MEC and Maxus in 2017).
Wavemaker is a global billion dollar-revenue, next generation agency, that sits at the intersection of media, content and technology.
Since being promoted to the position in 2016, Laurel has been responsible for developing a market leading digital display proposition for the agency, focused on delivering positive outcomes for clients through strategically sound, innovative, and measurable media solutions. Essential to the agency’s success is a market leading knowledge of industry capabilities built through a rigorous program of open and honest communication.
Prior to joining Wavemaker (MEC) in 2015 as a Senior Account Director, Laurel’s experience has been centred in media planning and buying across a variety of different channels, including digital, print, radio, and offline DR. She started her career at Haymarket within media sales, before moving to Manning Gottlieb OMD for 3 years, and Havas Media (MPG) for 5 years.
Promoting data, innovation and operational excellence are Laurel’s priorities, and she is passionate about the future of Digital Display at Wavemaker.