Sergio has developed his career in media agencies in Madrid and London for more than 14 years. Specialist in digital media, he began working in offline media in Carat and Havas for brands such as BMW, Renault and France Telecom. Later he made the leap to digital media and worked in London for companies such as Google, eBay or Virgin as Head of Trading in Essence Digital and Executive Director in OMD. More recently he has led the launch of Netflix in Spain from MEC Global. He is currently leading seedtag’s expansion into international markets across several countries. He collaborates as an associate professor at the IAB and at the School of Advertising on a regular basis.